Aufstieg und Fall von Tumblr

The Atlantic bringt unter dem Titel “How The Snowflakes Won” einen erhellenden Artikel zu Tumblr (via Researchbuzz: Firehose):

“Tumblr, launched 15 years ago this month, once had a reputation that was as big and confusing as that of Texas or Taylor Swift: It wasn’t just a blogging platform, but a staging ground for an array of political movements, the birthplace of all manner of digital aesthetics, and the site of freaky in-groups, niche conspiracy theories, community meltdowns, and one very famous grave-robbing scandal. At various points during the platform’s reign of online influence—from roughly 2010 to 2015—the phrase Tumblr user served as a proud identity marker, or something like a slur. Today, it’s an archaism.”

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