The Atlantic bringt unter dem Titel «How The Snowflakes Won» einen erhellenden Artikel zu Tumblr (via Researchbuzz: Firehose):
«Tumblr, launched 15 years ago this month, once had a reputation that was as big and confusing as that of Texas or Taylor Swift: It wasn’t just a blogging platform, but a staging ground for an array of political movements, the birthplace of all manner of digital aesthetics, and the site of freaky in-groups, niche conspiracy theories, community meltdowns, and one very famous grave-robbing scandal. At various points during the platform’s reign of online influence—from roughly 2010 to 2015—the phrase Tumblr user served as a proud identity marker, or something like a slur. Today, it’s an archaism.»