Trotz der jüngsten Berichte über die Beliebtheit von BookTok ergab die Neilsen-Umfrage, dass mehr Menschen zwischen 14 und 25 Jahren auf YouTube nach neuen Büchern suchen (via theguardian.com):
«However, the survey also asked about offline book research and found that “the top two offline discovery methods were both ahead of YouTube”, said Swope. Some 41% of respondents discovered books through their friends, while 36% found new reads in physical bookshops.»