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Tag Archives: Ikea
Ordnen und gestalten: Der Ikea-Katalog
Das Thema des Podcasts WR1562 ist “Ordnen und gestalten: Der Ikea-Katalog”: “Monique Miggelbrink forscht an der Uni Paderborn und hat sich alle Ausgaben des Ikea-Kataloges angesehen – unter besonderer Berücksichtigung der darin enthaltenen Störungen.”
Ikea-Katalog als Podcast
Am 8.12.2020 wurde im digithek blog das Ende des gedruckten Ikea-Katalogs gemeldet. Den aktuellen Katalog gibt es jetzt auf Englisch als Podcast (via onlinemarketing.de): “Den Ikea-Katalog als Podcast zu veröffentlichen, könnte gleich in mehrerer Hinsicht ein kluger Schachzug des Möbelkonzerns … Continue reading
Ikea stellt seinen Katalog ein
Der schwedische Möbelhändler reagiert auf das geänderte Kundenverhalten und verzichtet auf den gedruckten Katalog (via Der Tagesspiegel): “Tot ist der Katalog allerdings noch nicht. Er taugt nach Expertenmeinung wohl allerdings nicht mehr dazu, die breite Masse zu erreichen. Eine Erhebung … Continue reading