Instagram Guidelines for libraries

Ned Potter beschreibt unter dem Titel “Instagram Guidelines for libraries”, wie sie ihre Instagram-Reichweite um 1149% in 12 Monaten erhöht haben (via Newslet for libraries ISSUE 193, 24 MAY 2022):

“Some things we tweaked right away, like following more York based accounts, and using Stories a lot more. Using Stories is key and I really feel like it was something I didn’t understand well enough before Rebecca became involved with the account at York; she is an essential part of the progress we’ve made. Stories are so good for newsy items, and the more success you have with Stories the better things seem to go on the Grid too.”

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